Unpact SEO Manchester
SEO Unpact is a simple turn key solution to the complex world of online marketing.
If you are concentrating solely on SEO you are missing the point of online marketing, with a few simple changes you can double or treble your sales without additional SEO.
Your hours in the day and available budget all limit what you can achieve so it makes sense to optimise your use of resources. There are three questions that need to be answered and it makes no sense to put all your effort into one whilst ignoring the others.
SEO - How do people I get to my website?
This is concerned with promoting your website online, offline and to your existing customers. Online promotion is generally referred to as SEO or Search Engine Optimisation, but also includes PPC or Pay Per Click and various other means. Offline is your printed material (letters, invoices and business cards), adverts in the press, newspapers and magazines and on bill boards.
Social media in the form of Linked In, Twitter and Facebook have all become staples of online marketing and this is now recognised as a cornerstone of SEO.
SEO is often seen as the single most important task, because without visitors your website is doing nothing for your business. However your initial SEO success will plateau and it is then you really need to optimise the next two tasks.
Conversion - What do I want people to do on my website?
What is it you want them to do and have you made it as easy as possible to do it? This is usually measured as “Conversions”. Naturally if you double your conversions you double your sales, and would this be easier to do that double the number of visitors?
Repeat - How do I get people to come back get to my website?
This should be obvious, if you have 10,000 visitors to your website each month and they never come back then this is a waste. If you gave them a reason to come back on average twice, your visitors each month would soon grow to 30,000.
The simple diagram below should demonstrate that a balanced approach to the main elements of marketing your business online should deliver the best results.
Obviously the above is only for illustration, and regardless of how much time you spend on something it is results that count. However time spent on increasing conversions and giving people a reason to come back to your website is crucial to your success online, and most notably:
These two factors of your website profile are entirely under your control.